We collect personal information from you when you use our Services, including;

• Visiting our website at: www.steelers.com, operated in cooperation with the National Football League (“NFL”); www.shop.steelers.com; and www.heinzfield.com (individually and collectively referred to as our “Websites”);
• Using The Steelers’ Official mobile application (“Mobile App”);
• Attending our games, shopping at our retail locations, participating in special Steelers’ events and activities, entering a contest or sweepstakes, and responding to our fan surveys and polls;
• Communicating with us by posting online, email, social media, postal mail, telephone, text, and in-person;
• Using other online, mobile, or in-person services that link to or post this Privacy Policy.

The categories and examples of the specific types of personal information we collect when you use our Services are described below.

Transactions and Billing: When you conduct a transaction with the Steelers, such as purchasing game or special events tickets, purchasing merchandise online or at one of our Steelers Pro Shop stores, or registering for an event or activity such as a training camp or Family Fest, we collect and use your name, postal address, telephone number, email address, credit or debit card information and other billing information needed to process your payment or invoice the charges and complete your transaction.

Mobile App: You can set up a fan profile on our Mobile App and log in to take advantage of certain services such as contests, games, and exclusive content. You will be asked to provide your name, email address, and a password. For some features, we may ask for additional information, such as your postal address, telephone number, or birth date, which you may provide at your option. You can edit your profile at any time.

Steelers Email Alerts: To receive free Steelers email alerts with team news, promotions, and merchandise offers, you can sign up on our Websites, Mobile App, at events, and other Steelers locations. On our email sign up page https://nfl.csharmony.epsilon.com/pc/clubs/steelers/Account/Register, you will be asked for your name, email address, city, state, and country. You may also choose to tell us your birth date, favorite player, and other information. You may cancel your free email subscription at any time by following the opt-out instructions provided at the bottom of any Steelers email message.

Games, Contests, Raffles, and Sweepstakes: We ask for your name, email address, telephone number, postal address and birth date when you register for Steelers-sponsored contests, games, raffles, sweepstakes, or similar offers (collectively, “Contests”). Your birth date confirms your eligibility to participate in the activity, and your contact information will be used to notify you if you are a potential winner. The rules of each Contest will provide details about how your personal information will be used and whether your personal information will be shared with the Contest sponsor.

Gamedays and Events: Using our Mobile App, we collect attendee information at Heinz Field on game days and special events such as Steelers Training Camps and family activities and retain this information in your fan profile. The NFL conducts post-game surveys of ticket holders who agree to provide their email address.

Ticket Holders: We collect names, mailing and email addresses, telephone numbers, and similar personal information about our Season Ticket Holders, Suite Holders, Club Seat Holders and those on our ticket waiting list through the Steelers ticket office, both digitally and on paper. This information is included in our fan profiles.

Information You Post Online: The Steelers may provide fans with ways to post publicly accessible comments, questions, and images on our Websites. You may be asked to submit your name, email address, and city, state and country before submitting a post. You should be aware that any personal information you choose to post in this way is public and may be read, collected and used by others and may remain on the public forum indefinitely. We have no responsibility to publish or edit any of your submissions; however we will make a reasonable effort to remove a posting upon your request. (Please see, “How to Contact Us.”) We encourage you to exercise caution before disclosing personal information or images in online posts. For more information, see our Terms of Use.

Fan Polls and Surveys: Participation in our fan polls and surveys is voluntary. If you choose to participate, we may retain information from your responses in your fan profile; but only the aggregate poll results are publicized.

When you use our Websites and Mobile App, data about your usage of these Services is automatically collected by the Steelers, the NFL (on www.steelers.com), and our authorized service providers by placing internet and mobile analytics tools such as cookies, web beacons, tags, and similar tools on your computer or smartphone browser. Some of these data are used only during your current session; other data are logged, stored and may be combined with other information about you. The types of data collected using these technologies may include:

• Your Internet Protocol (IP) address, which is the number automatically assigned to your computer when you access the Internet and may indicate your general geographic location;
• Data needed to recognize your Steelers’ fan account user name and password and connect you to your profile;
• Geolocation data collected when you visit our Websites or use the Mobile App;
• Other unique identifiers, including mobile device identification numbers;
• Your browser type and operating system;
• Sites you visited before and after visiting the Services;
• Pages you view and links you click on within the Services;
• Activity log data; and
• Information about your interactions with email messages, such as the links clicked; on and whether messages were received, opened, or forwarded.

The Steelers, the NFL, and our authorized business partners use the information derived from these technologies for data analytics and personalized advertising purposes. For information about restricting this form of data collection, see “How You Can Restrict Tracking Technologies and Personalized Advertising.”

We may obtain personal information about you from third party sources and may combine data from these sources with other information we have about you to update, expand and analyze our records, identify new customers, and provide products and services that are tailored to your interests. These sources include:

• The NFL, other NFL member clubs, Contest and event sponsors, and other marketing partners that share information with us;
• Public and commercially available databases, including marketing research and data analytics resources from which we may receive demographic information (e.g., age, sex, household income, job industry and job title) from these sources; and
• Third-Party Social Media Service that you use to sign into your Steelers account or to send us messages and content may also transmit information to us from your social media accounts, and you are authorizing us to collect, store, and use the information we receive from Third-Party Social Media Services in accordance with this Privacy Policy.

When you download and use The Steelers’ Official Mobile App, we use mobile analytics software provided by third parties to collect information about the type of device you use, its operating system, your geolocation, and browsing and usage data such as how and how often you use the Mobile App and from where you downloaded the Mobile App. Certain features of the Mobile App require that you set up a fan profile, with a username and password, to use the feature. You must be at least 16 years of age to create a fan profile and participate in select Mobile App features. When you log in to your Mobile App profile, we will be able to identify you. The Mobile App services provider will also have access to your specific geolocation, device identification, and Mobile App usage information.

We use location-based information to verify your location and send location-based content to you. We may share your geolocation data with third party ad servers that send advertisements for merchants (such as restaurants) in your area. We also may work with third party providers who use technologies such as geofencing and beacons to identify fans attending a game, and contact fans via an in-app feature in order to serve unique content to enhance your gameday or event experience. These service providers are permitted to use your information only for the purpose of acting on our behalf. You can opt-out of location-based services at any time by editing your location settings on your device or by emailing us using the form provided at https://www.steelers.com/legal/contact-us/. For additional information, see “How You Can Restrict Tracking Technologies and Personalized Advertising.”

We may use your personal information to:

• Provide the Services you request including: confirming and fulfilling an order you placed; completing a transaction; administering your Services accounts and memberships; registering you for an event or activity; providing customer service to you; responding to your questions, suggestions and complaints; and enabling your participation in Contests and community dialogue features;
• Contact you about ticketing, purchases, registrations, membership matters, or a prize you have won;
• Maintain and update the fan profiles, databases and records we keep about our fans and users of our Services including: demographic data; interests and preferences; purchases; participation in our events and activities; usage of online and Mobile App features; and customer satisfaction;
• Send, with your permission, emails and mobile device push notifications to you about activities and events operated by or on behalf of the Steelers, the NFL, and our authorized marketing partners unless you direct us to stop sending these communications to you;
• Partner with the NFL and third party online advertising providers, such as GoogleAds, to display personalized advertising on our Services and manage our advertising on other publishers’ websites based on the browsing activities and interests you have shown through your usage of our Websites, Mobile App, and other online and mobile platforms;
• Enhance our customer relations, expand our fan base and markets, continue to improve our Services, and develop new Services by using data analytics tools derived from cookies and other technologies to analyze the usage, demographics, and purchasing patterns of our fans and users, and assess the effectiveness of promotions and marketing programs; and
• Monitor the security of our Services including compliance with the specific terms and conditions of use that apply to our Services.

For information about how to restrict the use of your information for personalized advertising, see “How You Can Restrict Tracking Technologies and Personalized Advertising.” For information about how to opt-out of marketing and promotional emails, see “How You Can Opt-Out of Marketing Communications.”

You can control how cookies and other internet and mobile application technologies are used to track and log data about your internet and Mobile App usage (including location-based information) and to deliver personalized advertisements to you on our Websites and third-party websites. These controls include:

• Managing the preference settings on your device by activating the “Limit Ad Tracking” option for iOS devices or the “Opt out of Ads Personalization” option for Android devices);
• Using browser settings (if available) to manage how your content information and preferences are stored;
• Managing Flash cookies, which may be used to display personalized ads by clicking here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
• Communicating directly with third parties that we may authorize to collect data on our Websites or Mobile App as explained at:
• Google: https://policies.google.com/privacy
• Adobe: https://www.adobe.com/privacy.html
• Facebook: https://www.facebook.com/privacy/explanation
• Twitter: https://twitter.com/en/privacy
• Nielsen: http://www.nielsen.com/digitalprivacy
• Purchasing a utility from an independent software provider that you install on your computer browsers to limit tracking of your browsing activity;
• Visiting http://optout.aboutads.info to learn more about personalized advertising and how to opt-out of personalized advertising on your web browser and mobile apps by companies participating in the Digital Advertising Alliance.

If you restrict the use of cookies and other technologies, some of our Services cannot be fully utilized. If you choose to restrict personalized advertising, you will still receive ads, but they will not be personalized based on your browsing activity.

Do Not Track (DNT) is an optional browser setting that is used by some advertisers and other third-parties. Our Websites do not respond to DNT signals.

The Steelers will send promotional emails, newsletters, push notifications and similar marketing communications to you if you sign up for our email or push notification alerts and give us permission to send those communications to you. You can choose to stop receiving email messages from the Steelers by following the “unsubscribe” instructions located near the bottom of each email we send. You can choose to stop receiving push notifications by turning off push notification at the device level. Please note that opt-out requests may take up to ten (10) days to be effective.

You may also receive promotional and marketing emails or push notifications from the NFL and other marketing partners if you specifically sign up to receive them. You can stop receiving these communications by following the unsubscribe instructions provided by the sender.

If you unsubscribe from receiving promotional emails or push notifications, you will still receive transaction-related and other communications that are not promotional or marketing in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited promotional email messages or push notifications.

Fans may use social media platforms and services, such as Twitter and Facebook (“Third-Party Social Media Services”) to post comments, questions, and images about the Steelers. This Privacy Policy does not apply to (1) information you share when you communicate with us using a Third-Party Social Media Services account, or (2) information you provide to third parties whose websites or applications you choose to access from links and advertisements posted on our Services. The Steelers are not responsible for the personal information you choose to post on Third-Party Social Media Services or how others may use your information or images.

When you connect your Services account with a Third-Party Social Media Services account, you will share information with friends and other users who can access your Third-Party Social Media Service account and with your Third-Party Social Media Service provider. By connecting with your Third-Party Social Media Service account, you authorize us to facilitate the sharing of information with those who have access to information on your Third-Party Social Media Service account. Your use of information that you submit on the Third-Party Social Media Service platform will be governed by the Third-Party Social Media Service’s privacy policy. Also, if you connect with any of the social media activities available through our Services, such as the Facebook Like button and a “retweet” on Twitter, the Third-Party Social Media Service platform controls these activities, not the Steelers. Likewise, if you click on a third party link or advertisement on our Websites or Mobile App, you will be transferred away from the Steelers’ Website or Mobile App and onto the third party’s location, and the third party’s privacy policy will govern information you provide at that location.

The companies that control these third party internet sites, mobile applications, and services may collect your IP address and the information that your visit originated from our Services, and may set a cookie to enable their features to function and track your usage. The links we provide do not constitute an endorsement by us of the content or owners of any linked websites, mobile applications or social media platforms. Your interactions with any Third-Party Social Media Service or any other third-party website, mobile application or service are governed by the service provider’s privacy practices and you should consult the provider’s privacy policy before submitting or allowing any collection of personal information.

Our Services are not specifically directed to children. The Steelers do not knowingly collect, use, or disclose personal information from children under the age of 13. If we learn that personal information from children under age 13 has been collected, we will take reasonable measures to promptly delete that information from our records. If you become aware of any personal information we have collected from children under age 13, please contact us as explained below under “How to Contact Us.” In order to sign up for our online and Mobile App Services, it is necessary to confirm that you are at least 13 years of age. Some activities, such as Steelers’ summer youth camps, are intended for children. To register a child under age 13 for a Steelers’ summer camp or another activity open to that age group, the parent or guardian must submit the online registration form, provide a credit card payment, and provide such other proof of consent to the gathering of any information regarding such parent’s or guardian’s child as may be requested by the Steelers.

If you believe we have obtained data about a child under 13 years of age without the consent of a parent or guardian, please notify us at feedback@fans.steelers.com.

Please direct your account changes and questions and concerns regarding this Privacy Policy and your personal information either:

By email to: feedback@fans.steelers.com

By online form: https://www.steelers.com/legal/contact-us/

By postal mail to:
The Pittsburgh Steelers
3400 South Water Street
Pittsburgh, PA 15203
Attn: Privacy Policy

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

California Consumer Privacy Act
This section of our Privacy Policy supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and applies only to consumers who reside in the State of California.

Categories of Personal Information Collected
The chart below summarizes the categories we may have obtained about you during the past twelve (12) months, depending on the nature and scope of our interactions with you.